A downtown shop
Juniper & Co. opened on College Avenue in 2014 — a small, hand-curated women's boutique built for the way people actually shop downtown Appleton.
Women's Boutique · Est. 2014 · Downtown Appleton
Clothing,
gifts, and finds
on College Ave.
Curated · Small-batch · In-store + Online
Juniper & Co. opened as a downtown women's boutique in 2014 — a small, hand-curated shop for clothing and gifts on West College Avenue. Same curation, two ways to shop.
In the shop this week
New arrivals weekly. Drops on Instagram first.
The story
A downtown shop on College Ave.
Clothing + gifts
Part wardrobe, part gift shop. Everyday pieces, occasion looks, and the little finds that make good gifts — all under one roof.
Curated by hand
Every piece is chosen for fit, fabric, and whether it actually works in the Wisconsin calendar. We pass on more than we carry.
A real downtown stop
Stop in to try things on, find a gift, and see the colors in person. We're a fixture of the College Avenue stretch.
What we carry
Curation, not catalogue.
Every piece on the rack and online earned its place — chosen for fit, fabric, and whether it actually feels good to wear in Wisconsin weather. We pass on more than we carry.
New Arrivals
Fresh finds, all season long. The first place to look.
Dresses
Babydoll, satin, occasion, everyday. Built for the Wisconsin calendar.
Tops + Blouses
Smock blouses, fitted tees, layering pieces.
Bottoms
Denim, flowy pants, skirts that work day-to-night.
Accessories
Bags, jewelry, scarves — the pieces that make the outfit.
Gifts
Candles, cards, and small-batch finds worth wrapping up.
New arrivals on Instagram first
Follow along.
New arrivals post to Instagram before they hit the rack. If you want first pick on the weekly finds, that's where to watch.
Visit the shop
212 W College Ave.
Downtown · Appleton, WI
Stop in and try things on. Or shop the same curation online — same prices, same finds.